Dutch Bros (NYSE: BROS) – A High-Growth Beverage Brand Brewing Long-Term Upside
Dutch Bros (NYSE: BROS) is the kind of stock that rewards investors who get in early. It’s a fast-growing, customer-obsessed beverage chain that’s rapidly scaling across the U.S.—and the numbers back it up.
In the most recent quarter, revenue grew 29% year-over-year, continuing a multi-year trend of ~30% annual growth. That’s being driven by a combination of same-store sales increases and aggressive unit expansion, with 160 new locations planned for 2025 alone. The company just opened its 1,000th shop in Orlando and is aiming for 2,029 shops by the year 2029—a goal that feels increasingly attainable given current momentum.
Dutch Bros isn’t just about store count—it’s about building loyalty through product innovation. The brand has had huge success launching new, craveable beverages like cereal-flavored lattes and brownie batter mochas, which helped drive record results last quarter. Management has hinted at even more menu experimentation ahead, including early food testing at select locations.
What makes BROS especially interesting is that it’s still in the early innings of optimizing unit-level economics. There’s plenty of upside left in boosting performance at existing locations through product mix, daypart optimization, and brand expansion.
The stock has nearly doubled over the past year, but with a market cap around $9 billion and a long runway for growth, Dutch Bros still looks like it has room to run. For investors looking to tap into the next big consumer brand—with strong execution and a loyal following—this could be a smart long-term bet.
