New Trade for September 26th, 2023

The potential for recession has been a major underlying concern throughout the last 18 months. If a recession were to come to fruition, investors know what would happen to the stock market, and they know what would happen to high-growth stocks.

However, what if there’s not a recession?

The Trade Desk (TTD)

What if the S&P 500 is in a new bull market, and what if the new uptrend has the potential to drive the index to higher highs? If that’s the case, then promising growth stocks will keep inching upward, and investors who sniffed them out early will be the ones to cash in on the profits.

2020 through 2022 had to be one of the most demanding environments to navigate when it comes to digital ad spend. COVID-19 disintegrated ad spending shortly into 2020. Concerns of a recession coupled with a painful bear market and increasing interest rates haven’t helped. Despite all that, The Trade Desk continued to grow thanks to its business model. 

Revenue climbed 26.5% in 2020, 43% in 2021 and 31.9% in 2022. What’s even more impressive? The company was profitable, and free cash flow positive in all of those years.

TTD operates the world’s largest independent demand-side platform (DSP) for digital ads. Its only goal is to help advertisers find places to purchase ad inventory, which differs from Alphabet, which tries to convince advertisers to buy inventory from a specific platform. While it’s rallied a ton this year — up 71% — TTD is 28% below its all-time high, suggesting there are still opportunities for dip buyers who can hold for the long term.

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